Floral prints: the fashion trend for spring-summer 2024

Flower Power - a motto, an anthem to peace and freedom, a philosophy of life that since the 1970s has influenced society and its customs. Fashion is no exception, and indeed for this season, one of the most beloved trends in the world of women's clothing are floral print dresses. Flowers, symbols of rebirth and vitality, powerfully return to the fashion scene, adding a bohemian and romantic touch to women's outfits.

Floral print dresses are versatile and suitable for any occasion, both in everyday life and for more elegant events. Whether it's a suit with a masculine cut and floral pattern or cargo pants paired with a short-sleeved blouse, flowers are the undisputed protagonists of the latest advertising campaigns and consequently of street fashion.

In the article, we will discover:

• Introduction to floral prints and their history in fashion

• Fashion trends: floral prints on the runways

• How to match the floral print pieces from Mason's Icon Flower line for a perfect look

• Floral prints: suitable for all occasions?

• The goal of Mason's

Floral prints are an evergreen in fashion. They are versatile, romantic, feminine, and herald the arrival of spring, bringing joy and vitality. When did the union between fashion and botany begin? Its origin dates back to the early 1800s, when floral patterns began to be used not only on silk and other light fabrics but also in decoration: clothes, linens, tapestries, and porcelain spoke a single language, that of nature.

Floral prints have always been present in fashion, but every year the runways show us new interpretations of this decorative motif. In the Spring-Summer 2024 season, floral prints have been interpreted in multiple ways: from abstract compositions, to more realistic and detailed prints, to tone-on-tone prints. For example, one of the strongest trends for this season is that of maxi floral prints, used on dresses, tunics, and kimonos.
Floral prints will also be present on sportswear and more elegant garments, such as silk jackets and pants. In general, the floral prints of the Spring-Summer 2024 season will be characterized by a wide choice of vivid colors, such as lemon yellow, cyclamen pink, orange, and red.

Mason's Icon Flower line fits perfectly into this trend

The brand offers dresses, shirts, and chino pants with floral patterns, either in vivid yet well-blended colors or with tone-on-tone floral themes. The flower is a stylistic signature of the brand, which throughout its history has always used it in both women's and men's collections, to give its garments a fresh, light, and summery image. The best-selling model of this line is the Jacqueline Curvy chino pants,  available both in capri and bermuda versions, presented with floral patterns but also with details and embroidery. It can be paired with poplin and viscose shirts in the same prints or in solid colors, like the Adelle MM shirt model.

For our consumers who love long floral dresses, Mason's has created romantic dresses in viscose and poplin like the floral pattern dress, Nicole Dress model, available in two variants.

The variant with wildflowers is one of the most loved models of this trend: thanks to its versatility, it can be worn on various occasions, easily transitioning from a family lunch to an elegant engagement. This garment naturally lends itself to be matched with either simple or sophisticated accessories depending on the style and context in which it is worn: with flat sandals or sneakers for a daily and feminine style or with a jeweled sandal for an elegant outfit.

All the Occasions to Wear Floral Patterned Garments

The floral pattern always conveys an idea of elegance, and the accessories we use make a difference, but let's see the advice of our personal shopper on how to match this fantastic theme.

For a formal occasion, like a wedding or an important event, you can choose a long dress with floral prints, paired with a pair of elegant pumps and a clutch. For a more informal occasion, such as a brunch with friends or a picnic in the garden, you might choose a pair of pants with floral prints, paired with a simple white shirt and a pair of flats.

For an office look, you can choose a dress with tone-on-tone floral prints, paired with a black blazer and a pair of medium heel shoes. In any case, it's important to remember to choose the right accessories to enhance the look to the fullest.

Mason's Goal

In a continuously changing fashion world, Mason's always proposes trendy, beautiful to look at, and comfortable to wear garments. Meeting the needs of an international and attentive female audience is one of the brand's goals. The Icon Flower line for women, consisting of pants, bermudas, long dresses, and blouses, is certainly appreciated and loved by our most loyal consumers.

The floral clothing proposed by Mason's is suitable for different occasions, and we suggest you navigate our website to get inspired by our outfit proposals and combinations, so your wardrobe will be perfectly in tune, colorful, and trendy.