Jeans today represent an essential garment in any wardrobe, whether it's for men or women, children, teenagers, or adults. But the history of jeans dates back almost 500 years and has a lot of Italy within this journey.
Denim or Jeans? Let's clarify with the history
According to some historians, there is a relative difference between denim and jeans, two terms that are usually used interchangeably but actually have different origins.
The difference can be found in the color of the fibers used. In denim, the warp thread was blue while the weft thread was white or ecru, while in jeans, both the warp and weft were the same color, mostly blue. Even in terms of origin, these two terms can be placed on different but intertwined paths.
The term denim was introduced between the 1500s and 1600s as an abbreviation of the phrase "serge De Nimes," meaning "fabric from Nimes." In fact, the origin of this fabric can be traced back to France, specifically the Provençal city of Nimes, which primarily exported it to the port of Genoa for the production of sacks for sails.
The main competitor to this fabric was a blue twill produced in Chieri (Turin), which also saw its main commercial outlet through the port of Genoa.
It is in Genoa that we must therefore look for the etymology of the word "jeans," which seems to derive from "Blue de Gênes" (Blue of Genoa), which, when translated into English, became "Blue Jeans."
Aside from etymology, the origin of jeans as pants made of blue fabric, whether it came from Nimes or Chieri, can be traced back to Genoa, where these sturdy pieces of fabric were transformed into workwear primarily used by sailors.
However, to have the first modern jeans as we know them today, we have to wait until the mid-1800s, this time moving to the United States among the gold miners in California.
Denim then became the definitive icon we know today, thanks to cinema and music personalities who, starting from the 1960s, turned it into a true status symbol for generations to come, becoming an irreplaceable and essential item in any wardrobe.
Mason's Perspective on Denim
If in the common imagination denim is seen as more of a streetwear garment, usually associated with a vintage look, Mason's launched its Five-Pocket project with the intention of presenting jeans with a sartorial appearance, a result of the craftsmanship that distinguishes all Mason's garments.
The goal is to create an elegant, personalized, and refined denim. With this objective in mind, jeans with internal prints typical of Mason's patterns have been designed, such as florals, camouflages, or micro prints, visible when the pants are worn with a cuff at the bottom. In addition to this, Mason's five-pocket pants feature several high-quality details such as AMF stitching and embroideries, as well as a focus on customized buttons and rivets, in line with the prints that characterize the jeans.
In addition to the sartorial aspect, Mason's style office immediately focused on innovation and research, focusing on creating five-pocket pants that also provide the appropriate comfort for their target clientele. In fact, Mason's denim, in addition to traditional cotton and elastane, also contains a percentage of memory elastane, ensuring an impeccable fit and exceptional comfort even after multiple uses. But the research continues with the introduction of Action Stretch Denim, denim that allows for any type of movement and use.
Denim
The Mason's denim collection is based on 3 models of men's jeans:
The Harris model, with its bold and tailored dual personality, stands out for its precious internal prints.
The Harris Action model, made of highly soft and comfortable Hyperstretch denim, is suitable for any occasion.
The Forte Forte model features a customized Carrot fit with five pockets, adorned with sailboats and scarves reminiscent of Forte dei Marmi and the coastline.
How to Style Mason's Men's Denim from the Collection?
Starting with the Harris 5-pocket pants, being a sartorial garment rich in details such as the coordinated label and silk handkerchief with the inner leg print of the pants, we recommend pairing it with one of our polo shirts to create an outdoor and urban look.
Moving on to the Harris Action 5-pocket pants, a comfortable and practical garment thanks to its Hyperstretch fabric, we suggest pairing it with a Mason's shirt for a city-chic look.
Finally, for the Forte Forte 5-pocket pants, denim or colored bull presented in 3 color variations, we recommend pairing it with one of our patterned polo shirts to create a vibrant, colorful, and eye-catching ensemble.
