Washing clothes and craftsmanship at Mason's: the Icon Washing line of clothes

Mason's has always been a pioneer when it comes to hand-crafted garment washing and treatments, and it is thanks to this many years of experience that it has created the iconic, summer-style garments of the Icon Washing line for men and women.

In this article we will look at the following points:

• Introduction to the Mason's brand and its philosophy
• Presentation of the Spring Summer 2023 collection and the Icon Washing line
• The Icon Washing line for men and women
• The craftsmanship process of Icon Washing garments
• The versatility and uniqueness of Icon Washing garments
• Advice on the maintenance and care of Icon Washing garments
• Mason's commitment

The philosophy of Mason's

Mason's is an Italian fashion brand that, since its foundation, has made attention to detail and craftsmanship its strong points. The company is known for the excellent quality and attention to detail that characterise its clothing: its philosophy is based on constant research into new techniques and materials, always aiming at innovation and excellence.

The SS23 Icon Washing line

Mason's spring summer 2023 collection is the ultimate expression of the brand's philosophy, in fact it presents a men's and women's line called Icon Washing: this line is characterised by a matte, that is, a dull, drained and dusty appearance and by a non-uniform colouring, characteristics that are to be considered as value and uniqueness of the garments.

The treatments most commonly used by the brand are the marbled effect and the maltinto effect.

In detail, the marbled effect recreates the appearance of the irregular and undulating veins typical of marble, giving the garments an artistic and sophisticated look. While the maltinto effect refers to a process of dyeing fabrics in which an irregular and shaded appearance is achieved, creating an uneven colour effect on the material. This technique is then used to give garments a worn, vintage or aged look.

These hallmarks of the Icon washing line are reinterpreted by Mason's in a soft and shaded version, creating a fascinating and evocative visual result. Both men's and women's chino trousers and cargo trousers are offered in soft pastel colours and natural tones, perfect for the spring season.

The Icon Washing line for men and women

The Icon Washing treatment is applied to both hybrid and classic models to offer a wide choice of garments suitable for every occasion. The men's chino in stretch cotton twill, extra slim fit, Milano Style model is available in six contemporary and non-homogeneous shades, such as military green, sky blue, coral, indigo, pearl grey and beige: the slightly vintage and used look of this extra slim fit chino is determined by the super old treatment and takes us back to the original Mason's garments.

For those who like a dry and contemporary cargo trousers, the extra slim fit cargo Chile in stretch twill is available. This trouser is available in six different colours, namely lilac, military green, grey, sky blue, indigo and beige. The Chile model with an extra slim fit matte effect is the must-have cargo trouser in the men's spring summer 2023 wardrobe.

The icon washing treatment is also applied to the Porto and Torino model shirts, which have a unique texture with a matt finish and are very soft to the touch. They are available in a variety of vibrant yet sophisticated colours, perfect for creating both elegant and informal summer outfits.

For our female consumers, Mason's recommends the long linen shirt, model India, which features a soft line, long sleeves and a V-neck. This long blouse can be matched with the Jaqueline Archive chino trousers with a curvy fit, which is also embellished with a printed silk handkerchief and a floral pattern on the back belt. With this outfit you will have a comfortable and trendy spring look.

The craftsmanship and washing of Icon Washing garments

The manufacturing process of Mason's Icon Washing garments is extremely complex and artisanal. In fact, each piece is treated manually, creating almost unique pieces with specific characteristics. Initially, the fabric undergoes a special wash that makes it softer and silkier to the touch, and only then is it dipped into a dye bath to colour it.

The uniqueness of the Icon Washing line garments

Mason's reinterpretation of the maltinto and marbled effects lends a touch of style and sophistication to the garments. In particular, the company seeks to offer a softer, more delicate shade, where the colours blend harmoniously with the texture of the fabric. These processes create a unique and unrepeatable design, making each garment a true piece of art, conveying the brand's elegance and innovation.

The garments in Mason's Icon Washing line are therefore extremely versatile and unique: they are garments suitable for different occasions, original and sophisticated and contribute to a distinctive aesthetic.

Advice and care: from washing to preservation

To preserve the beauty and quality of the Icon Washing line garments, it is important to follow certain recommendations for their maintenance and care.

• Washing: follow the instructions and symbols on the garment labels, favouring gentle washing at low temperatures and the use of detergents specifically for delicate colours.
• Drying: avoid using a tumble dryer and hang garments in the shade to protect colours and fabric quality.
• Ironing: use a low temperature iron and, if possible, lay the garment on a flat surface to iron it gently without damaging the fabric or colours.
• Storage: store garments in a cool, dry place, away from direct sunlight, to avoid fading colours.

The brand's commitment

Mason's Icon Washing line represents the brand's commitment to combining craftsmanship and innovation in the creation of unique, high-quality garments.

By following the tips and advice on the maintenance and care of the garments, it is possible to preserve their beauty and quality over time. In this way, garments from the Icon washing line can be worn for a long time and on different occasions, and the wardrobe will be enriched with distinctive and versatile pieces.