Mason’s: Italian elegance born from tradition
The story of Mason’s is a journey that starts from the heart of Italian tailoring, precisely from the 1950s, when Vilmo Martini, the grandfather of the founder Giorgio Martini, expertly managed the workshop in Marina di Carrara. Vilmo was a creator of highly talented patterns, a true artist who, through the Facis brand (born in the 1930s), carried on the art of elegance and Italian authenticity.
Carrara, already famous as the world marble capital, was also a lively crossroads of culture and trends. In this stimulating environment, Giorgio Martini inherited not only the passion for fashion, but also an entrepreneurial vision that led him to establish two precursor brands of Mason’s: Nemart and Red Jacket.
The spark that changed everything
Raised among fabrics, needles, and sewing machines, Giorgio Martini always had fashion in his blood. But it was during a trip to South America in 1974 that he found the definitive inspiration. There, he came into contact with the military uniforms of the Colombian liberation army, made from a sturdy cotton called Libertador. Giorgio was struck by their essentiality and functionality, immediately sensing the potential.
From that insight, Mason’s was born, a brand that managed to transform the practicality of the military uniform into a lifestyle. Iconic figures such as Che Guevara and Fidel Castro became symbols of the brand's identity, representing freedom and revolution. The cargo pants, a cornerstone of the collection, became an icon: a garment that tells stories, adapts to the life of its wearer, and improves over time.
Mason’s today: tradition and innovation
Today, Mason’s is an internationally recognized brand, synonymous with tailored elegance, quality, and attention to detail. The mission of the Martini family is clear: to merge Italian tailoring tradition with innovative design, using the best materials to create garments that are contemporary yet timeless.
The brand is present in the most exclusive multi-brand boutiques and major department stores worldwide, as well as in the flagship store in Forte dei Marmi, a true temple of Mason’s style. The e-commerce, increasingly central, allows the brand to reach a global clientele, offering a flawless shopping experience and top-level customer service.
More than a brand, a lifestyle
Mason’s is not just fashion: it is an expression of Italian identity, a tribute to the beauty and culture of our country. Every garment tells the love for art, the landscape, and Italian culinary tradition, values that resonate deeply with those who choose to wear Mason’s.
The brand’s success is built on a decades-long story, made of passion, creativity, and a constant pursuit of excellence. Mason’s does not simply create clothing, but true symbols of style and personality. It is a journey that continues, from Vilmo Martini's tailoring to the contemporary vision of a brand that embodies the art of living with elegance and authenticity.
