Mason's and the pant: how a garment became a brand identity
Mason's is synonymous with style, craftsmanship, and innovation in the world of clothing. But more than any other item in the wardrobe, the trouser has become the symbol of our identity. It's not just a piece of sewn fabric but a true statement of what our brand represents: a blend of tradition and research, a combination of craftsmanship and technology, a balance of comfort and aesthetics.
Every Mason's trouser is a journey through time, a story of how a small Carrara tailoring shop grew to become an international brand, never losing sight of its roots: this is the story of how our trousers have become the identity of our brand.
The Origin: From a Small Tailor Shop to Industrial Scale
The journey of Mason's begins in Carrara, a Tuscan city known worldwide for its prized white marble. Our company started as a modest artisan workshop, but with a single goal in mind: to create superior quality clothing for an international consumer.
Over the years, the demand for our products grew, and with it, the need to expand production. But, despite our evolution towards industrial scale, we have always maintained a focus and dedication to craftsmanship and excellence.
The Making of Every Mason’s Trouser
Each trouser that leaves our production line has been created with the same care and attention to detail found in an artisan workshop. Our production chains indeed consist of highly specialized tailors, whose years of experience and manual skills are an invaluable asset, and their expertise and passion are easily seen in every inch of our men's and women's trousers.
The process of creating a Mason's trouser begins with the design and the pattern making: this first step is crucial as it establishes the guidelines for creating the garment.
Our pattern makers develop the patterns with great attention: every cut, every seam, every detail is thought out and designed to ensure the ideal fit of the trouser. This is because we all believe that every body is unique and therefore deserves a garment that enhances it in every detail, which is why a prototyping process and continuous refinement are necessary.
Once the pattern is defined, we proceed with the making of the first prototype, entirely handcrafted. This prototype allows us to preview the quality of the fit and the aesthetics of the garment. After the first prototype, improvements and possible modifications are studied, always with the goal of crafting the perfect trouser.
However, a trouser is not just shape and fit: the color and fabrics bring life and personality to the garment. And here come two other fundamental aspects of our production process: the garment dyeing and the constant search for new avant-garde fabrics.
The Details That Make the Difference: Garment Dyeing, Artisanal Treatments, and Fabric Study
The color is an essential part of any garment: it not only adds vitality and character but can also influence how we feel and how others perceive us. For Mason's, color is not a secondary detail, but a key element, and to make our trousers 'alive' and unique, we use the technique known as garment dyeing. For those unaware, this process involves dyeing the finished garments, that is, after they have been fully sewn, rather than dyeing the raw fabric. The result? Trousers that maintain their vibrancy and beauty over time, resisting daily washes and wear thanks to a deeper coloration.
Mason's has also always been a pioneer in washings and artisanal treatments, and thanks to this decades-long experience, it has created modern and trendy iconic garments. The treatments most used by the brand are: the marbled effect and the overdye effect.
The marbled effect recreates the appearance of marble's irregular and wavy veins, giving the garments an artistic and sophisticated look. While the overdye effect refers to a dyeing process of fabrics in which an irregular and faded appearance is obtained, creating a non-uniform color effect on the material. This technique is then used to give a lived-in, vintage, or aged appearance.
But our journey in innovation doesn't stop here: our style office is always in search of new fabrics and materials to further improve the comfort and durability of our products. Starting from 100% cotton fabrics, we have explored new solutions like stretch fabrics that adapt better to the body shape, offering a superior fit.
Our story is an example of how one can grow while remaining true to its roots, combining industrial evolution with the art of craftsmanship. This is our commitment, our mission: Mason's and the trouser, a journey of passion, mastery, innovation, and respect for the environment.
