Let's talk fabrics: tencel

In the universe of carefully selected fabrics for Mason's collections, Tencel shines for its brilliance and soft elegance. This fabric, renowned for its soft drape, is the preferred choice for those who aspire to wear garments that embody a perfect balance between refinement and comfortable fit. Tencel bears witness to Mason's commitment to sourcing the finest materials, offering their customers not just a piece of clothing, but a unique sensory experience that caresses the skin and enchants the eye.

The History and Evolution of Tencel

Tencel, also known as lyocell, is a natural fiber that has revolutionized the textile industry thanks to its extraordinary ecological properties and versatility. The history of Tencel begins in the 1970s, when the search for sustainable alternatives to cotton and polyester led to the development of new fiber production technologies. This fabric was initially developed by the British company Courtaulds and later marketed by Lenzing AG, an Austrian company that is still the world leader in the production of this fiber. The production of Tencel is done through a closed-loop process that is much more ecological than those used to produce other natural or synthetic fibers, as it significantly reduces water usage and environmental impact.

Garments in Tencel in Mason’s Creations

With its Spring Summer 2024 collection, Mason's celebrates Tencel, a fabric that has won the hearts of those who love to combine everyday practicality with a touch of refined elegance. Among the standout pieces embodying this philosophy is the women's shirt model Casta by Mason's, a true jewel of style and comfort. This garment, made purely from Tencel, is a tribute to the versatility of this fabric. With its fit, it is ideal for those seeking a line that is both comfortable and feminine. Available in lilac and white, this shirt is perfect for any occasion. The two front flap pockets are not only a design detail but also a practical element that adds a casual touch. This shirt is undoubtedly the ideal companion for outdoor days or weekend getaways.

In conclusion, Tencel, with its history of elegance and its ability to transform every design into a masterpiece of style, is one of the many reasons why the Spring Summer 2024 collection by Mason's stands as a benchmark for those seeking quality, comfort, and beauty in every garment. We invite you to discover these and other creations where every fabric and detail are designed to enrich the life of the wearer with style and practicality.